Why we publish every price

Almost nobody in this industry publishes prices. Agencies will tell you it's because every project is different. That's true, and it's not the reason.

The reason is that not publishing lets the number depend on you — how big your company looks, how badly you seem to need it, how much you flinched on the last call. Which is a polite description of charging people different amounts for the same work.

We publish the whole catalogue. Websites, web apps, mobile, AI agents, automation, marketing, design and video, care plans. Starting prices for every one, in thirteen currencies. Here's the reasoning, including the parts that cost us.

What it costs us

We lose deals we'd have won on a call. A number on a page has no context. Someone sees $8,000 for a web app, decides that's more than they expected, and leaves — never learning that their project was a $3,000 one, or that the $8,000 replaces a $400/month subscription they'll pay for six years.

We can't price by budget. When someone with money would happily have paid double, we charge the published number, because it's published.

Competitors can see everything. They do. That's fine — it's the one thing about this that genuinely doesn't matter. Anyone can copy a price. Very few can copy delivering at it.

What it's worth

It filters brutally well. People who arrive already knowing what things cost are qualified before the first conversation. We spend our calls on scope rather than the awkward dance where both sides pretend not to know that price is the actual topic.

It removes the worst part of buying software. Most people commissioning a site have no reference for whether $2,000 is a bargain or a fleecing. That asymmetry is where the industry makes its money, and it's why so many small businesses have been burned once and are wary forever.

It's checkable, and that compounds. The estimator is built from the same catalogue — it isn't a lead-capture form that promises a number and emails you a call invite. It gives you an itemised breakdown in your own currency in about two minutes.

A price you can look up is a promise you can hold someone to. That's the whole argument.

Regional pricing, and why it isn't a discount

The part that generates the most questions: the same work costs different amounts in different markets. A site in Sri Lanka is priced at roughly 18% of the US rate.

This isn't a sale, and it isn't cheap labour. It's that a fair price in Colombo and a fair price in Dallas are different numbers, and we'd rather adjust openly by market than quote one global rate that's absurd in half the world. The country pages each show their own currency, and the tiers are published alongside the prices — you can see exactly which bracket your market sits in and what the multiplier is.

What doesn't change by market: the people, the process, the code, and the fact you own it.

What a published price doesn't mean

It doesn't mean fixed. Your number depends on scope, and scope is agreed in writing before anything is billed — the published price is the honest starting point, not a quote for work nobody has described yet.

It also doesn't mean cheapest. We're regularly more expensive than a freelancer and reliably more expensive than a website builder, and for some businesses a builder is genuinely the right call. We'd rather tell you that on a free call than take the project and have you resent it.

If you want to know what your thing costs, you don't need to talk to us to find out. That's rather the point — run the estimator or read the catalogue, and only book a call if the number makes sense.

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More on how we work: what we build · who we've built it for · the studio